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Wednesday, September 26, 2018

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a/k/a how the sausage gets made

On the left is something I scrawled into the Notes on my phone in the middle of the night: a rough idea for a 'production company logo' (LoL what), and on the right: the logo came to life. First of all, let me address that this name is beyond horrible/nonsensical. Heightened Expectainment?! Jesus. Secondly, it's not such a great logo. I mean the "h.e" like that doesn't look bad, but it doesn't look super original/great either. I get it. The point is this: it's a thing, and I did it. I follow through. Don't doubt me. Because now h.e. owns MyAmerica Inc. and their coming for my job (?). It's unclear, just... forget what you saw here today.