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Friday, April 3, 2015

I'm Reading this tiny book in iBooks. Well the book isn't so tiny but—as such is the way with this reluctant medium's transition to digital—it feels that way.

It's a fascinating read, wholly unique in its style and form. There are footnotes seemingly every other sentence and half of those lead to full, sometimes chapter-length ideas in the appendix.

This style is perfect for the ebook format. Each footnote is a functional link with equally accessible links which take you back to your place in the main narrative.

It has an odd, choose-your-own-adventure feel, only all of the choices have been preordained by the author. This fits in perfectly on a thematic with the books actual subject matter: the artist's ego.

Richard Ayoade is a filmmaker, responsible for the very good Submarine and last year's great, mostly ignored, Jesse Eisenberg vehicle The Double.