I'm Reading this tiny book in iBooks. Well the book isn't so tiny but—as such is the way with this reluctant medium's transition to digital—it feels that way.

It's a fascinating read, wholly unique in its style and form. There are footnotes seemingly every other sentence and half of those lead to full, sometimes chapter-length ideas in the appendix.

This style is perfect for the ebook format. Each footnote is a functional link with equally accessible links which take you back to your place in the main narrative.

It has an odd, choose-your-own-adventure feel, only all of the choices have been preordained by the author. This fits in perfectly on a thematic with the books actual subject matter: the artist's ego.

Richard Ayoade is a filmmaker, responsible for the very good Submarine and last year's great, mostly ignored, Jesse Eisenberg vehicle The Double.